Caterina prides herself on her ability to read trends, innovate products and translate visions into viable strategies. Caterina is a passionate believer in human-centred design and has built her career by investing her energy into lofty goals and left-field ideas to create game-changing brands and experiences. “This person has a name, and a hair colour, I try to envision as much as possible who this person is”. In this week’s #ThrivePodcast, Komal talks to Caterina about crafting unique experiences through design, building Breather, as well as her newest venture, Hotline, a knowledge-sharing platform for women entrepreneurs.